From the Boiler Room to the Living Room: The Financial Services Revolution and What it Means to You and Your Clients

• ISBN13: 9780470255094
• Condition: New
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Sure to make you think twice before responding to the next telephone sales call you receive, this volume explores why telephone boiler rooms and other scams thrive and how fraudulent techniques and deception migrate to and from conventional businesses. "The Boiler Room and Other Telephone Sales Scams" is grounded in the nine years Robert Stevenson spent working covertly as a "participant-observer" in telephone rooms (the ethical implications of which he discusses in an epilogue). As Stevenson details boiler room hierarchy, you'll learn why all boilers are telephone salesmen but not all telephone salesmen are boilers. You'll read about the "heat" rising in rooms where experienced pitchmen use tried-and-! true manipulative techniques to overcome objections to sales. And you'll marvel at Stevenson's insider knowledge of product houses, service shops, and other aspects of a major industry in which both employees and customers are in daily peril-the former of losing their jobs and the latter of losing their money. "The Boiler Room and Other Telephone Sales Scams" is required reading for anyone who's ever picked up a telephone and been asked to buy a product or a service. It's also an invaluable study of a widespread form of deviance and occupational crime, essential reading for students of criminology and the sociology of occupations.Author Mitch Anthony has been recognized as the voice of conscience for the financial services industry. For more than a decade, he has shown advisors how building authentic, genuine relationships can serve clients' best interests and build heathlyâ€"and financially successfulâ€"practices at the same time.

In From the Boiler Room to the Livin! g Room, Mitch examines where the financial services indust! ry has f ailed in the past, and what it needs to do to restore trust at both the individual and industry levels. He teaches readers how to better understand the emotional significance of the money that clients entrust to their advisors and the struggles they face as they attempt to get "more life for their money." The book also discusses why venture philosophy, funding single moments, and rethinking one's purpose in life is more important to clients than net worth or asset allocation. Finally, it discusses how to develop dialogues that forge meaningful, long-term client connectionsâ€"in other words, how to stop selling and start listening.